Extra tips for Sustainable Web Design

If in case you did not know earlier, there are several ways to lower the carbon footprint of our websites and I’ve written an another article on sustainable web design. Today, I’d like to share a few extra tips which will have a wide range of benefits too. Listed below are a few tips:

Design Responsive Web Content

Responsive web pages shot to limelight in the year 2013. Responsive web pages are the pages that are designed in a way such that they change their layout depending upon the type of browser the content is viewed on. However, the maximum extent of design change is solely based on the discretion of the browser. Due to this, the website gets optimized based on the browser to be viewed across a different range of devices. Due to the usability factor being high, responsive web design has become highly popular. Also, this will result in the carbon footprint of your website being reduced. When developers stick to using responsive techniques, the same content can be shown perfectly even on screens with smaller sizes which is a crucial sustainable web design practice.  Also, content that is not compatible with certain types of browsers such as images, videos etc. on mobile devices can be hidden cleverly, thereby reducing the page size.

Appropriate usage of images

Although images and videos on any website make it look appealing, there are several data related aspects that need to be taken care of, before leveraging the power of these assets. Data-saving can be done significantly with the appropriate usage of images and it is not an easy task to decide upon. Generally, images constitute for the majority of data transfer in any website. However, it is surprising enough that you will not need so many images to get your job done on the website. Ultimately, all that users would want is to finish their work on the website they visit. Images only add up to the visual appearance of the website and do not have much functionality associated with them. It is only one or two good images that are required for a website. First, select the image properly and then, optimize it so that the size of the file is reduced. You can do it using different techniques and the size of the image can be reduced to half without a considerable drop in the quality.

Reduced usage of custom fonts

With the option to use any custom font these days, it has become popular among web designers. However, if the device or browser does not have the font installed, it first downloads the font, just like how it downloads an image. Hence, it is best recommended to use such custom fonts rarely and rather use a font from the shared library that is commonly used. This way, there is a high possibility that the user might have viewed the font on some other website and it is already downloaded in the browser without having to download it again.

Scripts and Stylesheets

Just like the usage of fonts, even JavaScripts and stylesheets have the same issue; it will be re-downloaded if the same script was not used previously. Hence, it should be kept minimal and compressed so that the need to download it again does not exist.

Bells and Whistles

There are a lot of unnecessary aspects present in most of the websites. Do you really think that you need a slideshow on the home page? Do you have cram in all the data on the first page? It might increase their data usage considerably. Elements such as drop-down menus make use of JavaScripts, which is again data extensive. Instead, make use of CSS, animations etc. Also, it is a good practice to NOT include any audio. Delete these unwanted elements and optimize your website so that everything loads quickly. This will result in the user not getting distracted and also helping them find what they really want on the website by keeping it clean and simple.

The Existing Scenario and the Future

As per the studies that were conducted recently, the Internet and other industries account for 830 tons of CO2 emissions (1 ton = 2,240 lbs). This accounts for roughly 2% of the CO2 emissions worldwide, which is the equal to the emissions of the aviation industry. Also, the CO2 emissions of Internet-related industries are expected to double within 2020. Hence, investing in a green website is essential for our environment, and it is the duty of web developers and owners to ensure that their websites have a minimum carbon footprint.

If you think that you should have a website and an online presence for your business, feel free to contact me about website development and web design Southampton services I offer. I can design an eye-catching website for your business as well as help you in promoting your brand online.

Just drop me an email krisztian@ecotreedesign.co.uk and I’ll get back to you at my earliest.

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